Blog de Puree » youtube http://www.kersteins.com/blogdepuree A blend of simmered, sauteed & sometimes stewed commentary about the Kersteins' daily lives and thoughts. Tue, 28 Jun 2011 17:25:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Pixar Goes Viral with Toy Story 3 http://www.kersteins.com/blogdepuree/2010/04/29/pixar-goes-viral-with-toy-story/ http://www.kersteins.com/blogdepuree/2010/04/29/pixar-goes-viral-with-toy-story/#comments Thu, 29 Apr 2010 14:43:28 +0000 paul http://www.kersteins.com/blogdepuree/?p=1404 Sure, I’m only helping Pixar‘s viral marketing campaign here, but I wanted to point out the great use of word-of-mouth and the Internet.

Coming out on June 18, Toy Story 3 takes viewers through new a new adventure with Woody, Buzz Lightyear and the gang as Andy gets ready to go to college. And Pixar is creating quite a product awareness buzz through YouTube with a bunch of retro videos, most notably the one for Lots-o’-Huggin Bear, one of the new characters in the Toy Story franchise.

Check out the official movie trailer for a few chuckles as well.

Back to the viral video campaign, they’re deliciously 80′s with grainy imaging and a tracking blur on the bottom of the screen. The folks at Pixar created a YouTube channel, MrCrazycommercials, chock full of similar, but real, spots to complete the fun.

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