Archive for the 'Online marketing' Category

Jul 15 2010

Unifying Your Digital Content and Marketing Properties

Published by under internet,Online marketing

Thinking about the myriad of Internet tools available to digital marketers, brand managers, content publishers and community professionals is enough to make many professionals want to hide under their desk and quiver in fear. I see weekly requests for advice and ‘what tools are out there for…” questions through my social and professional circles, and […]

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May 25 2010

How Digital Marketers Can Use Geotagging Applications

I came across a Mashable.com article for journalists last week that I thought would be valuable for online marketing and community professionals as well. 7 Ways Journalists Can Use Foursquare pointed out some key elements that news writers can engage their audience and source valuable information. And those use-cases can also be extremely valuable for […]

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May 07 2010

Viral Heat and Performable: Two New Online Marketing Tools to Check Out

I’ve been digging into some SaaS online marking tools and came across two new apps that digital marketers should take some time to check out. From getting valuable metrics on the ROI of your social marketing efforts to optimizing our online marketing tools, Viralheat and Performable look like they offer some great features. Viralheat Viralheat […]

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Apr 29 2010

Pixar Goes Viral with Toy Story 3

Published by under internet,movies,Online marketing

Sure, I’m only helping Pixar‘s viral marketing campaign here, but I wanted to point out the great use of word-of-mouth and the Internet. Coming out on June 18, Toy Story 3 takes viewers through new a new adventure with Woody, Buzz Lightyear and the gang as Andy gets ready to go to college. And Pixar […]

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Apr 10 2009

Random Friday Video: Subtle and Not Subtle Schick Women’s Razor Commercials

Compared to Europeans and European TV, Americans always lean to the conservative side. Often, our sensibilities are downright stodgy. Check out these two fabulous Schick women’s razor commercials, first the American version, then the European version.

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Mar 10 2008

Helium.com videos educate members and publishing partners

I’m excited to announce (somewhat belatedly) that Helium.com, the Internet company I work for, has started using multimedia videos to inform and instruct members, visitors and potential clients. Until about a month ago, we’ve been relying solely on written copy in our User Guide, community forums and other scattered areas on the website. Typically—and as […]

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Jun 20 2007

A little permalink SEO on Blog de Puree

Published by under internet,Online marketing

I’ve decided to make a small search engine optimization (SEO) tweak on Blog de Puree. I changed the format of the web address (URL) for each page on our blog, from a numberic organizational format (http:www.kersteins.com/blogdepuree/post#123) to date and topic related format (http://www.kersteins.com/blogdepuree/2007/06/14/closet-refurb-day-3/) The URLs are a bit longer, but the date and topic information […]

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Mar 21 2007

Another print newspaper subscription bites the dust

Published by under internet,Online marketing

We’ve canceled our print subscription to the Newburyport Daily News, and we did it for a couple of reasons. The price, hovering over $200, was not worth the amount of news and information that we actually read and felt was worthwhile. It was also a waste of paper. Better to read online than destroy the […]

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Mar 01 2007

Online rating systems can be manipulated by crowd-hacking

Published by under internet,Online marketing

There’s a great article on Wired magazine titled “Herding the Mob,” about a phenomenon that is rearing it ugly head and becoming more prevalent on Web sites that rely on positive feedback and customer rating systems. Any online content expert, retailer or Web site company will tell you that this could really hurt a site’s […]

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Dec 18 2006

Townonline.com – Is this the end of a quality Internet news brand?

Published by under internet,Online marketing

I’ve been following the events within the last few months surrounding the sale of the Community Newspaper Company and its online properties within Townonline.com to Gatehouse Media. I’m doubly interested because my career currently revolves around online media and content delivery, and because I used to work with Herald Media years ago, when it owned […]

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