Blog de Puree

I’m excited to announce (somewhat belatedly) that Helium.com, the Internet company I work for, has started using multimedia videos to inform and instruct members, visitors and potential clients.
Until about a month ago, we’ve been relying solely on written copy in our User Guide, community forums and other scattered areas on the website. Typically—and as [...]

I’ve decided to make a small search engine optimization (SEO) tweak on Blog de Puree. I changed the format of the web address (URL) for each page on our blog, from a numberic organizational format (http:www.kersteins.com/blogdepuree/post#123) to date and topic related format (http://www.kersteins.com/blogdepuree/2007/06/14/closet-refurb-day-3/)
The URLs are a bit longer, but the date and topic information will [...]

We’ve canceled our print subscription to the Newburyport Daily News, and we did it for a couple of reasons.

The price, hovering over $200, was not worth the amount of news and information that we actually read and felt was worthwhile.
It was also a waste of paper. Better to read online than destroy the environment.
I can [...]

There’s a great article on Wired magazine titled “Herding the Mob,” about a phenomenon that is rearing it ugly head and becoming more prevalent on Web sites that rely on positive feedback and customer rating systems. Any online content expert, retailer or Web site company will tell you that this could really hurt a site’s [...]

I’ve been following the events within the last few months surrounding the sale of the Community Newspaper Company and its online properties within Townonline.com to Gatehouse Media.
I’m doubly interested because my career currently revolves around online media and content delivery, and because I used to work with Herald Media years ago, when it owned and [...]

I had an interesting conversation at a holiday party the other evening with a gentleman who works as an editorial director of a Web site of an extremely reputable and globally recognized organization. Like countless other sites, his was also experiencing a complete redesign and strategy overhaul.
Similar to many companies, he explained that they were [...]