Blog de Puree

I’ve been digging into some SaaS online marking tools and came across two new apps that digital marketers should take some time to check out. From getting valuable metrics on the ROI of your social marketing efforts to optimizing our online marketing tools, Viralheat and Performable look like they offer some great features.

Viralheat

Viralheat seems to be a few months old, judging by the history of their “In the press” section. It is a social measurement software as a service platform that provides social marketers and social networking types with an in-depth way to slice and dice information from Facebook, Twitter, “the realtime web,” and viral video. (And I suspect they’ll be adding more sites in the future.) One can then track, react and optimize social campaigns and audience engagement.

Poking around the site reveals a clean and easy-to-use user interface, as well as offering important geolocation data for global brands and an API to embed key statistical information into applications and internal websites for the movers and shakers at your company.

Notably, Viralheat has been instrumental in the helping to decide the outcome of the geolocation war between the two social-geo giants Foursquare and Gowalla after the recent South by Southwest conference.

For marketers grappling with analyzing the right social data, this primer post about ‘Making Sure You’re Tracking the Right Data‘ by Viralheat CEO and founder Raj Kadam on Mashable offers a great starting point.

Performable

Performable is a new product that’s in a closed beta mode. It offers analytics that help to optimize important online marketing tools such as landing pages, lead acquisition forms, newsletter sign up pages, targeted videos and contact forms.

At this point, the information at Performable.com is rather sparse. However, the potential is huge. I’ve been in countless meetings with UI designers, editorial teams, marketing and sales teams, as well as developers, trying to figure out how best to create a landing page, lead acquisition form or newsletter page. Each stakeholder has a different perspective and level of understanding. I would leave frustrated as these pages were diluted into watery mud puddles that proved to be ineffective in the end.

With Performable, one can: A. Easily create numerous variations based on stakeholder input without having to worry about design and development time and B. Easily gain insight from measurable real-time usage statistics. That’s a double win in my book.

Unfortunately, I can’t find any quick data on results or customer testimonials, but this looks like a good group to keep an eye on.

Tags: internet, Online marketing, performable, social networking, viral heat