Apr 29 2010
Pixar Goes Viral with Toy Story 3
Sure, I’m only helping Pixar‘s viral marketing campaign here, but I wanted to point out the great use of word-of-mouth and the Internet.
Coming out on June 18, Toy Story 3 takes viewers through new a new adventure with Woody, Buzz Lightyear and the gang as Andy gets ready to go to college. And Pixar is creating quite a product awareness buzz through YouTube with a bunch of retro videos, most notably the one for Lots-o’-Huggin Bear, one of the new characters in the Toy Story franchise.
Check out the official movie trailer for a few chuckles as well.
Back to the viral video campaign, they’re deliciously 80′s with grainy imaging and a tracking blur on the bottom of the screen. The folks at Pixar created a YouTube channel, MrCrazycommercials, chock full of similar, but real, spots to complete the fun.
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