Blog de Puree

I counted at least four or five different commercials hawking sports drinks or vitamin water while watching this year’s Super Bowl. And you can be sure that the New England Patriots and the New York Giants both have huge vats of Gatorade at each end of their respective benches. If it’s not for drinking, then at least it can be dumped on the coach after winning.

It turns out, however, that the highly esteemed sports drinks are not all they’re cracked up to be, despite the commercials. The New York Giants were suffering from cramps and somebody actually had to rush in a big box of bananas to give the players an extra boost of potassium to help stay hydrated in the humid arena. So much for the Gatorade. But how psyched is Chiquita Banana?

How’s that for an endorsement with real appeal?